Research: Bouncing into Gymnastics: A Public Relations Campaign for Gymnastics Victoria (Project + Exegesis)
Abstract: Gymnastics Victoria (GV) has identified the need to create a communications strategy in order to support the integration of a new non-corporate mascot into gym programs and events, and in order to ensure that the mascot is used to its full potential in promoting and maintaining short and long terms goals. Creating a communications campaign for such a project is vital in order to ensure its success. A strategy which includes media actions, special tactics, and unique communication tools based on market and situational research will achieve this. With the help of a strong communications strategy utilising the new mascot, GV will increase awareness and reach within the Victorian community, and ultimately gain more members.
Supervisor: Emsie Arnoldi