Abstract: The purpose of this thesis is to investigate how the Japanese anime series Puella Magi Madoka Magica both confirms and transgresses the conventions of the magical girl genre. Genres shift as audiences, creators and critics develop, mature and reform. Texts that transgress established conventions within their respective genres in turn shift perceptions of the possibilities of the genre, and thus influence the development of future works. Through analysis of several contemporary magical girl series, conventions that are commonly found within the genre are established, and then used as points of reference for a deeper analysis of the series Puella Magi Madoka Magica. This series utilises many of the conventions within the genre, but also takes them further and transforms them. It is thus a profoundly important contribution to anime in Japan.
Author: Simon Gough
Supervisor: Stephanie Hemelryk Donald