Abstract: As the reach and accessibility of mobile communication technology increases – with the wide implementation of 3G cellular networks and a variety of handsets – the demand for rich content for portable devices will also rise. While there is already an array of video content tailored to mobile handsets and other portable devices, these are largely media objects which have been transposed from pre-existing mediums, in particular television.
As a freelance mobile video content producer, I will be establishing a production practice around video content for the small screen, by defining what skill sets are required to produce media objects for the new medium. While this will inform my own work as a media practitioner, it will also be made accessible online for anyone wishing to pursue mobile video production, as a means of helping generate a deeper understanding of what is emerging as an entirely new medium.
The work I’m doing includes a progressive analysis of technical considerations, such as which codecs to use, what networks/telcos provide best service, do’s and don’t do’s.
Most important of all though will be the content production model, which will inform producers of how to go about producing video content for mobile. I will pay close attention to maintaining what the Media Team at Oulu call the ’semantics’ of the media object; i.e retaining elements which are essential to the meaning of the content.
My emphasis wont be so much on cultural and behavioral study; while this will perhaps inform some of my practice it will not be a point of focus. This is not a cultural study, it is a production logistics investigation/project.
Author: Jeremy Bowtell