My name is Martine Perras. I am a well travelled Canadian international student having spent years in New York state, Singapore, and now entering my fourth year in beautiful Melbourne. I graduated with a Bachelor of Communications in Public Relations in 2007.
Research: Bouncing into Gymnastics: A Public Relations Campaign for Gymnastics Victoria (Project + Exegesis)
Abstract: Gymnastics Victoria (GV) has identified the need to create a communications strategy in order to support the integration of a new non-corporate mascot into gym programs and events, and in order to ensure that the mascot is used to its full potential in promoting and maintaining short and long terms goals. Creating a communications campaign for such a project is vital in order to ensure its success. A strategy which includes media actions, special tactics, and unique communication tools based on market and situational research will achieve this. With the help of a strong communications strategy utilising the new mascot, GV will increase awareness and reach within the Victorian community, and ultimately gain more members.
Supervisor: Emsie Arnoldi
Charlotte was born in Adelaide in 1982, but don’t hold that against her. After a brief but intense flirtation with the idea of marine biology, Charlotte realised that her true passion was filmmaking.
Charlotte has written and directed numerous short documentaries and fiction films, including Don’t Stand so Close to Me, which she made at 16 and was nominated for an ATOM Award, and The House of Names, which stars Samuel Johnson and Kim Gyngell and screened at the 2003 Melbourne Film Festival, the 2004 St Kilda Film Festival, Rhode Island Film Festival and Berlin Interfilm Festival, among others. In 2005 she made Two Minutes to Midnight, with Emma Lung, winning the Audience Award at Fitzroy Shorts.
With some funding from the AFC, in 2006 Charlotte was able to direct Ingrid Sits Holding a Knife, written by playwright Lally Katz. Along with her producing partner Chelsea they are working on their first feature film based on a novel by Nick Earls.
Charlotte’s other passion is politics, especially human rights. She works part-time at the Australian Drug Foundation as the Communications Officer, using her media and writing skills for good instead of evil.
Abstract: The process of “extraordinary rendition”, which is practiced by the CIA, is being sanctioned and accepted by other Western nations around the world, despite the fact that it flies in the face of the Geneva Convention and the Declaration of Human Rights. However, the issue is not widely publicised and many Britons are unaware of the problem. Actors for Human Rights UK aims to tell the stories of men who have been victims of extraordinary rendition, to humanise them in the eyes of the general population, who may not know the human cost of this practice. How can AFHRUK use a viral marketing campaign to further spread its message about the wrongs being done in the name of the War on Terror and, in turn, promote their own programs?
Author: Charlotte George